"Success & Money - How you can attract them to your Small Business!"

As a small business owner isn't this what you want for you and your business? Success and money! It's about the thrill of the chase and the satisfaction of watching your Bank balance grow month after month.

What about if you are looking to start up a small business? Then you are definitely looking for success and money!

The problem is that most small business owners lack one thing.

If you are a small business start up, or are already running your own small business, then in common with many small business owners you are likely to be missing one thing - a regular flow of ideas and tips which you can use to ...

boost the number of customers you have

boost the amount they spend

boost the number of times they buy from you

and so boost your profits!

Isn't this what running a small business is all about??

Don't be a small business failure statistic!

Small business owners that don't hunt out ways to increase the number of customers, increase how much they spend and how often they spend, will very quickly become a small part of one of the most frightening statistics confronting small business owners.

According to the Small Business Service (a UK government sponsored body) the number of UK small businesses which are no longer trading after 3 years is approximately 35%!

I'm sure you don't want the task of going to your customers after less than 3 years in business to tell them that you are closing up. You didn't leave the world of employment to start your own business to fail so quickly!

How to catapult your business to the top of the pile

Running a successful small business is about doing things a little differently from that of your competitors.

These little differences can be enough to capture business from your competitors, attract new customers and bring so much money into your business that you won't know what to do with it all. What a great problem that would be!

So how can you give you and your business this winning edge?

Top 10 Rules for Small Business Success

Target
You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.

1. Be Different
   If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.

2. Build a Team
   Don't hire an employee to fill a position. Employ a person to be part of a team to build your business who are honest & hard working.

3. Be Fast
   Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.

4. Say Thank You
   A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.

5. Be Consistent
   Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.

6. Smile
   Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.

7. Fanatical Optimism
   The glass must always be half full. Attitude will always win out in the end and infect all of those around you.

8. Sell Soft
   Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.

9. Leave Your Comfort Zone
   Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.